What is Email Marketing?

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to your customers.

Why use Email Marketing:

• Boost customer communication
• Talk to them with targeting
• Get more referrals, more easily
• Get immediate response and action
• Track who reads and responds
• Save on paper and postage

Why bad experiences with Email Marketing:

• Trying to use a one-size-fits-all approach
• Not understanding what your customers are looking for
• Not responding to customers
• Infrequent and inconsistent delivery
• Poor branding
• Email marketing can be a very involved process