What is Pay-Per-Click Advertising?

Pay-Per-Click (PPC) advertising is an advertising model used on search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.

Why use Pay Per Click advertising:

• Fastest way to first page search results
• Immediate feedback and great testing tool
• Highly trackable
• Best way to identify “money terms”
• Ideal path for SEO
• Can yield substantial returns
• Your competition is doing it

Why bad experiences with PPC:

• Ineffective keyword research
• Insufficient ad testing
• Nonexistent conversion tracking
• Bad bid management
• Poor ad placement strategies
• Nonexistent lead generation
• Expensive analysis tools