What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “organic” search results.

Why use Search Engine Optimization:

• Free traffic
• Higher clicks for each search term
• Your competition is doing it

Why bad experiences with SEO:

• Often sites are not “indexed” properly so Google doesn’t know they exist
• Owners do not know what search terms are best
• Fresh content is time consuming
• Backlinks are hard to facilitate
• Domain age
• Google's ranking policies are a mystery
• It can be hard, tedious, and time consuming!